I’ve been watching articles and videos over the last week or so regarding the new google ‘in depth’ or “search within a search” search function. First, let me tell you what they are doing. I like the idea but many do not and people are speaking out about it quite harshly.

Ok, head over to Google and type Best Buy into the search box and you will see this appear under the Best Buy result. Here’s what you will see.

You will see the new search Best Buy box appear under the Best Buy result and you can enter in something to search. This allows you to specifically search the Best Buy site in depth. I entered Mac and these are the results I got.

You can see it is all results on the Best Buy site. Now, this is good for me and I can see why it’s good for Google but what is the difference in searching the actual Best Buy site? Also, Google is showing Adwords ads next to the results, you can’t see it in my snapshots but there are competitor’s results there. Is this good for Best Buy? No.. Google? of course it is.

Filed under: Business

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