I received my June issue of ‘Fast Company‘ magazine yesterday and read an interesting article about Microsoft’s newest venture to counter the Mac vs PC ads. You know the ones, Mac vs. Pc with the young ‘hip’ guy and the nerdy 40 something where Mac continuously takes shots at Windows mostly Vista. (If you haven’t seen these ads, go to YouTube and search Mac vs. Pc)

Anyway, Microsoft has hired the ‘hippest’, ‘hottest’, ad company in the country to work on making Microsoft (specifically the PC) cool again. Alex Bogusky is the head of one the most cutting edge Ad companies in the US and is responsible for resurrecting many companies with his ad style.

You’ve probably seen his work and didn’t know it, The Burger King campaign with the “King”, Volkswagen’s commercial with the horrific crash, Bringing back Orville Redenbacher from the dead, Virgin Atlantic’s porn commercial and so on. He is cutting edge and grabs your attention with his style.

So, I’m anxious to see what he’s going to do for Microsoft. I know Microsoft has to get angry each time they see the next version of Mac vs PC and the funny thing is, the truth hurts. The commercials have to hit home because they are funny but true. I would also like to know what they paid Bogusky to pack up 700 employees and move them from Miami to Boulder, Co. just to work on this campaign. It should prove to be interesting, I can’t wait to see what it does for Microsoft.

Filed under: What I'm Reading

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