Thursday, May 22nd, 2008 at
7:05 am
I received my June issue of ‘Fast Company‘ magazine yesterday and read an interesting article about Microsoft’s newest venture to counter the Mac vs PC ads. You know the ones, Mac vs. Pc with the young ‘hip’ guy and the nerdy 40 something where Mac continuously takes shots at Windows mostly Vista. (If you haven’t seen these ads, go to YouTube and search Mac vs. Pc)
Anyway, Microsoft has hired the ‘hippest’, ‘hottest’, ad company in the country to work on making Microsoft (specifically the PC) cool again. Alex Bogusky is the head of one the most cutting edge Ad companies in the US and is responsible for resurrecting many companies with his ad style.
You’ve probably seen his work and didn’t know it, The Burger King campaign with the “King”, Volkswagen’s commercial with the horrific crash, Bringing back Orville Redenbacher from the dead, Virgin Atlantic’s porn commercial and so on. He is cutting edge and grabs your attention with his style.
So, I’m anxious to see what he’s going to do for Microsoft. I know Microsoft has to get angry each time they see the next version of Mac vs PC and the funny thing is, the truth hurts. The commercials have to hit home because they are funny but true. I would also like to know what they paid Bogusky to pack up 700 employees and move them from Miami to Boulder, Co. just to work on this campaign. It should prove to be interesting, I can’t wait to see what it does for Microsoft.
Friday, April 13th, 2007 at
2:19 am
I picked this book up a while ago and have finally gotten around to reading it, Jeffrey Gitomer’s Little Black Book of Connections: 6.5 Assets For Networking Your Way to RICH Relationships. It’s one of Jeffrey’s “Little” books and is packed full of tips and great information.
I really like his style and most of his books can be read and reread over and over. They are quick and easy reads and I always pick something up that I missed the time before.
Check it out – Jeffrey Gitomer , if you aren’t on his Sales Caffeine newsletter, do youself a favor and signup, it’s good stuff.
- Pat
Monday, October 2nd, 2006 at
12:08 am
One thing I do constantly is read. Every month I ready 2 fiction novels and 2 non-fiction books, the non-fiction books are always books on marketing, leadership, management, etc. I just finished a book called The Secret, by Ken Blanchard and Mark Miller. I’ve read many of Ken’s books in the past and this one is very good.
The book is about being a great leader and what great leaders know and do. I really enjoy Ken’s books for one simple reason, he tells a good story and the books have substance. The Secret is about a team leader working for a big corporate company that is failing and doesn’t understand why. She decides to join the company mentor program and ends up with the president of the company as her mentor.
I won’t give away “The Secret” but I will tell you this, I learned alot from this little book and “the secret” is not really a secret, it’s something we all know and something I am going to implement into my personal development plan.
Operating a new membership site with many new customers has been a real challenge but reading this book has opened my eyes to some new areas of development and will definitely help me help my customers. If you like to read these types of books, take the time to read The Secret. It will help you help yourself and your business.
